The whole 9 Yards of Web Marketing

SEO is often mistaken as WEB MARKETING. SEO or Search Engine optimization is a significant part of web marketing as over 80% of your traffic and sales may come from search engines. According to SEOforClients, Web marketing is about finding the right combination of  web strategies  for a business and implementing it (along with improving the website).

Web marketing can be categorized as:

1. Direct Traffic – Spreading WOM (Word of Mouth through various media)
2. Referral Traffic – Improving online presence
3. Organic Search Engine Traffic
   1. Onpage optimization
   2. Keyword research and implementation
   3. Link building
   4. Ranking improvement
   5. Long tail
   6. And a lot more
4. Paid Traffic
   1. Paid Search Engine traffic
   2. Affiliate marketing (CPA mainly)
   3. Other ads (Facebook ads, Relevant sites) etc

PDF has more details about various strategy combinations for startups

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