Social Media Trends at Fortune 100 Companies
A study on 100 largest companies in the Fortune 500 list by Burson-Marsteller found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders.
- Twitter – Is the most popular platform with 65% of Fortune 100 Have Active Twitter Accounts, including similar percentages in the U.S. (72%) and Europe (71%).
- Facebook Fan Pages – Over Half of FortuneGlobal 100 Companies Have Facebook Fan Pages, U.S. companies are the most prominent on Facebook, with over two-thirds (69%) having fan pages.
- YouTube channels - 59% percent of U.S. companies in the FortuneGlobal 100 have YouTube channels compared with 52% in Europe, 35% in Asia-Pacific and 33% in Latin America. Entertainment/electronics and auto companies are most likely to have YouTube channels.
- Blogs – Are More Popular In Asia-Pacific, One-third of the FortuneGlobal 100 companies have active blogs. Corporate blogs are even more popular in Asia-Pacific, partly because Asian corporations are still more comfortable with online communications where they can closely manage the conversation.
3 Comments to Social Media Trends at Fortune 100 Companies
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Yup! Social Media plays an important role in the corporate world. Companies are increasingly using platforms like blogs, facebook and twitter to stay connected with their audience. It is important for every business to know what the end users are thinking about the products, what their competitors are doing, what is the latest buzz in the market. Almost every organization maintains an active blog to let the readers know about their forthcoming products/services, converse with their audience and with their employees. If you want to succeed you just can’t dare to stay quiet, you have to talk and also get opinions from your readers.
True, I believe that in coming years all the corporate companies has to jump into Social Media to get connected with their customers and stakeholders, cause it is the best platform where they can directly engage with their end users which is very crucial for shaping strategies and other things.
As I mentioned in my previous comment, people are talking all around, as marketing professionals we need tools to listen to them. Glad that we are listening to all of them
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I think from this quarter we shall start listening to our competitor’s clients too as our competitors are too lazy to see these huge numbers, good for us