Why our competitors rank better than us for our own content? Video ranking too [FAQ]

Hey Aji,

We’ve noticed that when searching for some of our most popular widget like Indian Truck or Maxx Machine, other sites rank higher than us in the search results.

Many of the sites belong to the ABC Group, the leading online widgeting group in the world, whose claim to fame is SEO.

Their sites include www.awidget.com, www.widgetwidget.com and www.a10.com, among others.

Could you tell us what the sites ranked above us for our own widget are doing in terms of SEO? We’d mainly like to imitate what they are doing, since these are the activities most relevant to our industry.

Regards,

Another one in the same line

On Wed, Mar 3, 2010 at 7:59 PM,

Aji,

This is important.

Search for ‘Indian trucks online widget’ and see what happens on google.

Why are there so many sites before us (the original creator of the content)?

Do they have text, blogs, or what??

I will readily do what they do coz there success with seo is clearly demonstrated…

This is what we need to crack!!!

Also most intriguing is how widgetwidget.com is getting ‘video links’ tags for our flash widget?

I mean after seeing that thumbnail, anyone will go there!!

Sent via BlackBerry by AT&T

My answer to these queries

Logic is very simple.

Google can’t understand who owns the widget …

example kbhwidget.com/swf/indian_truck.swf is where the widget is hosted, what is inside it is hardly visible to Google.

Google though claims that they can read flash http://goo.gl/yrH9

Google can index following files
http://goo.gl/apI5

You can get the video indexed using video xml http://goo.gl/HYdn

We can also rank a video in Google, examplehttp://goo.gl/Rk5P ..

We generally use Youtube to Rank because it is easier, we can do this with site hosted videos as well.

How Google Ranks:

1. It checks the title
2. It checks the content of page
3. It checks the other pages that are linking to this page. (I have checked other webpages, most of it has good internal linking structure)
4. It checks the external pages that are linking to this page.
5. It also checks the power of the overall site. (We are lacking here) The company’s marketing can do a lot of contribution at this level. We need to get links whenever it is possible, when we are giving interview, going for lectures and for all possible places. Such links matter a lot.

Let us improve the ranking for “american trucks online widget” and then give our logic behind it.

Can you pass us another 4 widget related keywords where you feel we need to rank (just for a test basis).

Best Regards,
Aji Issac

Tags: SEO, video ranking, video xml creation