Why we are a good PPC partner for small businesses?
We are good at PPC (Adwords, Yahoo, Bing, Facebook and other PPC services). We hate Yahoo and Bing as it consumes extra time because of its interfaces. Few reasons we are a good PPC partner for small businesses:
- Our experience: We have handled good number of PPC projects for different industry. Even we have competed well with large networking giants in Silicon valley for network related keywords.
- We understand the basics really well:
- We understand how PPC networks work, including search (exact, broad and phrase) and content (managed and automated).
- We understand tracking really well: We have developed our web analytics application, so we understand the in and out of website tracking. We understand Adwords, Yahoo or Bing tracking Vs Google analytics tracking differences. We understand the limitations of Google analytics as a tracking system when it comes to click path. We use other tools to get click paths. We also use Google API (which is recently launched) to track progress. We have worked with Adwords API as well.
- We understand about keyword analysis: http://www.webmasterworld.com/forum8/1560.htm. We have worked with over 2000 keywords for our SEO projects (which is rare to find in SEO field)
- We understand about Ad copy: We have been follow Perry Marshall and others very closely what works and what doesn’t in ad copy. And we keep changing ads for better results.
- We understand getting the right people to click on ads: Different clients have different requirements and we creates accordingly. Example: A client with very limited PPC budget will have an ad which is highly optimized for sales and the clients who are trying to capture more leads will have sales optimized + general ads.
- Conversion improvement: We work towards getting maximum out of each click. We understand landing page optimization and do A/B testing and Multi variant testing.
- We understand reporting
: It can funny but reporting does take a lot of time. We are developing great reporting tools using APIs.
- Our marketing and technical backgrounds: http://www.seomoz.org/marketplace/resumes/view/20990
How big businesses are different, above $100,000 per month budget
For bigger PPC budget, you need a established application integrated with API so that one can manage a lot more keywords with less amount of work. We are developing an internal system but it is not yet reading for such assignments. We know many application that can be of good help, ranging from $1000 per month to $20,000 per month but we don’t have very indepth working experience with these products. (Nothing is too difficult is the fundamentals are strong, and we believe we are good at it)
Rest is your call
http://www.linkedin.com/in/ajinimc, what others are saying about us. You can try us for 3 months.