How do we choose our clients? After all it is a marriage

We take every project very seriously. More than clients we are worried about their success. In recent times we are taking limited projects. This post is for our future clients and partners.

3 Step checking process

1. Is their website good/useful for visitors? Example: A guy wakes up in some part of the world with some money in his bank and asks us to rank a mortgage website for $500 per month. His website has few copied pages that are not even under a CMS. We appreciate his attempts but as a team it is very difficult to rank a website that is not well-maintained or does not offer any value to its visitors. When I say website does  not add value, I mean the business model does not add value.  We are ready to take a contract from a pizza guy who is delivering 100 pizzas a day in some city and wants to grow his business. Even if he doesn’t have a website, we will take the project and  help them improve. But it is difficult for us to promote a website that does not add any value or client is not ready to invest enough to create value addition sections on the website. If a person is ready to invest money in creating value- added web services then we are for it. We will contribute with ideas, we will help you find the right companies to develop apps.
2. Do they expect the magical touch? Often some clients  have short- term goals like building links, ranking for one keyword etc. We are a web marketing company helping the clients improve their web presence and web usability for every visitor (make it talkable and usable). We are not a spammy SEO company which will get links from all isolated corners of the web to get short- term ranking. We think for the future and we don’t mean business only.
3. Expectation Vs Money: Unfortunately the client who pays $100 per month and the one who pays $10,000 per month has similar expectations: Better Ranking, Better Traffic, Better Sales. With $100 it is  difficult for us to invest enough resources to make that happen. We charge you on the basis of services we provide and the expenses we would spend on the human resources to get the job done.

How do we decide the budget

We decide the budget using the following parameters:

1. How fast do you need results : Some clients want results faster. In such cases  we  put more resources at higher cost.
2. Industry Competition: For certain keywords, businesses will have more competition than others. We charge as per the competition. For instance, a person who wants his website to rank for “hotel in Kolkata” will be charged lesser than the one who wants to rank for “Hotel in India”.
3. Current standing of the website: If the website is already well-established then we can achieve good results by giving it the right direction.
4. Internal team strength: If the client has an internal team to offer quality content and website support then we can focus on other areas. For some clients, we do website designing, content writing and other required things to make the P(roduct) more talkable.

We offer all the possible help so that our acquaintances can create amazing websites and web presence. We have helped web site development companies develop their and their clients’ websites for the initial months at a very low cost. This has helped them grow and compete at a global level. We are good friends as well competitors (as I said, we think  for long- term and we don’t mean business only, we value the relationships).

Tags: partners, SEO, website