Hey Aji,

We’ve noticed that when searching for some of our most popular widget like Indian Truck or Maxx Machine, other sites rank higher than us in the search results.

Many of the sites belong to the ABC Group, the leading online widgeting group in the world, whose claim to fame is SEO.

Their sites include www.awidget.com, www.widgetwidget.com and www.a10.com, among others.

Could you tell us what the sites ranked above us for our own widget are doing in terms of SEO? We’d mainly like to imitate what they are doing, since these are the activities most relevant to our industry.

Regards,

Another one in the same line

On Wed, Mar 3, 2010 at 7:59 PM,

Aji,

This is important.

Search for ‘Indian trucks online widget’ and see what happens on google.

Why are there so many sites before us (the original creator of the content)?

Do they have text, blogs, or what??

I will readily do what they do coz there success with seo is clearly demonstrated…

This is what we need to crack!!!

Also most intriguing is how widgetwidget.com is getting ‘video links’ tags for our flash widget?

I mean after seeing that thumbnail, anyone will go there!!

Sent via BlackBerry by AT&T

My answer to these queries

Logic is very simple.

Google can’t understand who owns the widget …

example kbhwidget.com/swf/indian_truck.swf is where the widget is hosted, what is inside it is hardly visible to Google.

Google though claims that they can read flash http://goo.gl/yrH9

Google can index following files
http://goo.gl/apI5

You can get the video indexed using video xml http://goo.gl/HYdn

We can also rank a video in Google, examplehttp://goo.gl/Rk5P ..

We generally use Youtube to Rank because it is easier, we can do this with site hosted videos as well.

How Google Ranks:

1. It checks the title
2. It checks the content of page
3. It checks the other pages that are linking to this page. (I have checked other webpages, most of it has good internal linking structure)
4. It checks the external pages that are linking to this page.
5. It also checks the power of the overall site. (We are lacking here) The company’s marketing can do a lot of contribution at this level. We need to get links whenever it is possible, when we are giving interview, going for lectures and for all possible places. Such links matter a lot.

Let us improve the ranking for “american trucks online widget” and then give our logic behind it.

Can you pass us another 4 widget related keywords where you feel we need to rank (just for a test basis).

Best Regards,
Aji Issac

• Twitter – Is the most popular platform with 65% of Fortune 100 Have Active Twitter Accounts, including similar percentages in the U.S. (72%) and Europe (71%).
• Facebook Fan Pages – Over Half of FortuneGlobal 100 Companies Have Facebook Fan Pages, U.S. companies are the most prominent on Facebook, with over two-thirds (69%) having fan pages.
• YouTube channels - 59% percent of U.S. companies in the FortuneGlobal 100 have YouTube channels compared with 52% in Europe, 35% in Asia-Pacific and 33% in Latin America. Entertainment/electronics and auto companies are most likely to have YouTube channels.
• Blogs – Are More Popular In Asia-Pacific, One-third of the FortuneGlobal 100 companies have active blogs. Corporate blogs are even more popular in Asia-Pacific, partly because Asian corporations are still more comfortable with online communications where they can closely manage the conversation.

The latest stats on internet by JESS3

1.73 Billion – Internet users worldwide (Sept 2009).

90 Trillions –  The number of emails sent on the internet in 2009.

247 Billion – Average number of emails per day.

200 Billion – Average number of Spam emails per day.

1.4 Billion – The number of email users worldwide.

81% – The percentage of emails that were Spam.

234 Million – The number of websites as of December 2009.

126 Million – The number of blogs on the internet (as tracked by BlogPulse).

84% - Percent of Social Network sites with more women than men.

2.73 Million – Number of tweets on Twitter per day (Nov 2009).

4.25 Million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

260 Billion – Facebook serves page views per month, That’s more than 6 million page views per minute, or a staggering 37.4 trillion page views in a year.

30,000 - Severs as many as Facebook needs and they are still growing.

350 Million Now 400 Million - People on Facebook.

2.5 Billion – Photos uploaded each month to Facebook.

4 Billion - Photos hosted by Flickr (Oct 2009).

30 Billion – At the current rate, the number of photos uploaded to Facebook per year.

1 Billion - The total number of videos YouTube serves in one day.

12.2 Billion – Videos viewed per month on YouTube in the US (Nov 2009).

924 Million – Videos viewed per month on Hulu in the US (Nov 2009).

182 - The Number of online videos the average Internet user watches in a month (USA).

82% – Percentage of Internet users that view videos online (USA).

148,000 – New Zombie computers* created per day (*used in botnets for sending spam, tec.)

2.6 Million – Amount of malicious code threats at the start of 2009 (viruses, trojans, etc.)

My encounter with Casino Owner from Panama (Bad people with Good stories)

I had this opportunity to meet a Casino Owner from Panama who wanted to shell a heavy money to promote a fully spammy-crappy-scammy stuff. I was very interested to understand their network. I gave my 2 full days to him understanding the network. They survived on fake reviews. I searched for his network and their name, the whole web is full of great stories about them. Most of which is paid press releases, article submission, blog reviews. No negative stories at all, all positive unless I searched for “Scam” + “Their network name” AND WOW! A hell lot of negative stories. Somehow these fellows hid all the negative stories by promoting positive stories for their brand. It was very effective for a non-technical user.

Good people with bad stories

I guess this is not rare at all. You can get a hate community for almost all famous objects, from celebs to corporates, companies to ideas. Example: George bush and miserable failure. Even Walmarting across America is great to watch.

Recent survey says opinions posted by consumers online are the most trusted forms of advertising

Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

How do one handle online reputation management?

I have read many books, blog posts, tried various reputation management tools but nothing convinced me enough but atleast they are better than nothing at all. Most of the tools will fetch results from web where your brand is mentioned with a combination of words like “sucks”, “scam”, “kudos”, “didn’t like” etc to highlight possible negative ones.
You can monitor

1. Google Alerts – google.com/alerts
2. Yahoo Alerts – alerts.yahoo.com
3. RSS feed subscriptions to search results Technorati, Feedster, Yahoo & Google News, BlogPulse
4. Social Media via tags: tagbulb.com, tagfetch.com, keotag.com

Don’t run from web but fight against it tactfully

(There can be serious cases where a competitor might run after your brand with a knife. Do you have a choice? No, Not at all. Only option you have is to clean the house, find the culprit and scare them using IP tracking. Even if you remove your name from various places they will add it across the web). Follow this 10 points to rule the web:

1. Have a website and link all your public profiles from the website. Anyone can create a profile with my name, I better make it by letting the world about my official presence. Make sure that the website ranks #1 for your brand name.
2. Customer do understand: Provide them the platform to discuss and interact with the company. A blog can act us the best option, followed by monitored blog, contact us forms, live chats etc. Make sure that these are connected to your top bosses for such queries. If you don’t provide the platform they will find one, which may not be under your control. As a customer, I am interested in solving my problem rather than creating problem for companies but if they refuse to listen to me then I am left with no option.
3. Interact regularly: When we were handling communities, we kept informing the community members about possible negative reviews. We had 50,000 community members watching for our brand reputation and fighting to correct it. You need more fighters in your team. Address problems on your blog with your explanations. Address proactively.
4. Monitor Google alerts works well. There are other options like trackur, brandeye etc.
5. Resolve: Don’t panic, there is no need. It can be handled and such stories can be buried inside really soon. If the post is done on a third party site, contact the site owner, request them to remove it. In case if they are not ready to remove it, ask them to add your feedback just below the comment. This works. Don’t blast the negative review, answer the concerns and if possible interact with the person in concern. We had instances where the person with negative mouth became the biggest fan of the company. It happened as the CEO of the company addressed the problem personally.
6. Get hold of top 20 spots on search engines and the monitor the top 20 traffic sources. For a traveling site tripadvisor, kayak, lonelyplanet are as important (if not more) as Google or Yahoo. So one need to monitor these top sites very closely using notifications. Get the best reviews ranked in Google for the brand name. Even get few article published with words scams, sucks explaining how people needs to be aware of fake negative feedbacks.
7. Time is the key: The faster you address the problem, the better it is. Monitor it hourly and act as soon as you get a negative flag.
8. Syndicated results: Even after removing the posts from the main source, it might reflect on many other sites (through syndication), get it removed personally. Use the phrases used in the original thread to find syndicated results.
9. Learn from your mistakes: A negative feedback can also be motivation to improve our processes. Do take care of customers properly and accept failure when it happens. I heard that some of the top hotels even bring the unsatisfied customers back to their hotels for free. Law firms returning back the money to save their online reputation. SEO companies offering few months of free services to compensate.
10. Web is powerful: It can spread like fire, so keep a dedicated team for it. Build reputation, take care of negative ones, document the trends and keep improving.

Remember my presentation about blogs http://www.seoforclients.com/blog/misc/kolkata-bloggers-meet-webreps.html

“The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world”

World is changing, customer is very powerful now with a big mouth

We bought 2 lenevo computers 3000 G430 and both of it is flickering. I haven’t spread it across to many but just few fellow members at CCD and they are facing the same problem. Now I will be making others aware about this problem with Lenovo computers through this blog post. Nobody (people whom I talked with) is recommending Lenovo to me, I am stopping people from buying lenovo. After this post there will be over 2000 people who will be aware of it (who follow this blog) and if each are influencing 100 on an average, it becomes 2000 * 100 = 2,00,000 and it will just grow. Now you can understand how powerful one customer can be. If Lenovo takes care of this problem and explains it on their website and ask other bloggers to explain the problem then the problem can be corrected the same way it was created across the web. I get over 100 visitors for SBI Mutual fund and I am expressing my opinion about their online mistakes. Sadly, they have no time to answer a blogger (which can be dangerous in long run).

Now this is one type of blogging. Now people are doing the same message spreading across Facebook, Facebook needs to be watched more carefully than blogs as the communication is much simpler there.

Why Bloggers are considered a special group from branding perspective

As mentioned in Tipping point, “The Law of the Few”, or, as Gladwell states, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. According to Gladwell, economists call this the “80/20 Principle, which is the idea that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants.” Bloggers certainly belong to the 20% when it comes to spreading the word about new ventures, brands.

1. Connectors are the people who “link us up with the world … people with a special gift for bringing the world together.” They are “a handful of people with a truly extraordinary knack [... for] making friends and acquaintances”. He characterizes these individuals as having social networks of over one hundred people. Aren’t we all connects now, check our Facebooks.
2. Mavens are “information specialists”, or “people we rely upon to connect us with new information.” They accumulate knowledge, especially about the marketplace, and know how to share it with others.
3. Salesmen are “persuaders”, charismatic people with powerful negotiation skills. They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them.

According to me bloggers are the species who are connectors, mavens and salesmen at the same time, so they contribute significantly to brand and branding.

1. Our experience: We have handled good number of PPC projects for different industry. Even we have competed well with large networking giants in Silicon valley for network related keywords.
2. We understand the basics really well:
   • We understand how PPC networks work, including search (exact, broad and phrase) and content (managed and automated).
   • We understand tracking really well: We have developed our web analytics application, so we understand the in and out of website tracking. We understand Adwords, Yahoo or Bing tracking Vs Google analytics tracking differences. We understand the limitations of Google analytics as a tracking system when it comes to click path. We use other tools to get click paths. We also use Google API (which is recently launched) to track progress. We have worked with Adwords API as well.
   • We understand about keyword analysis: http://www.webmasterworld.com/forum8/1560.htm. We have worked with over 2000 keywords for our SEO projects (which is rare to find in SEO field)
   • We understand about Ad copy: We have been follow Perry Marshall and others very closely what works and what doesn’t in ad copy. And we keep changing ads for better results.
   • We understand getting the right people to click on ads: Different clients have different requirements and we creates accordingly. Example: A client with very limited PPC budget will have an ad which is highly optimized for sales and the clients who are trying to capture more leads will have sales optimized + general ads.
   • Conversion improvement: We work towards getting maximum out of each click. We understand landing page optimization and do A/B testing and Multi variant testing.
   • We understand reporting : It can funny but reporting does take a lot of time. We are developing great reporting tools using APIs.
3. Our marketing and technical backgrounds: http://www.seomoz.org/marketplace/resumes/view/20990

How big businesses are different, above $100,000 per month budget

For bigger PPC budget, you need a established application integrated with API so that one can manage a lot more keywords with less amount of work. We are developing an internal system but it is not yet reading for such assignments. We know many application that can be of good help, ranging from $1000 per month to $20,000 per month but we don’t have very indepth working experience with these products. (Nothing is too difficult is the fundamentals are strong, and we believe we are good at it)

Rest is your call

http://www.linkedin.com/in/ajinimc, what others are saying about us. You can try us for 3 months.

3 Step checking process

1. Is their website good/useful for visitors? Example: A guy wakes up in some part of the world with some money in his bank and asks us to rank a mortgage website for $500 per month. His website has few copied pages that are not even under a CMS. We appreciate his attempts but as a team it is very difficult to rank a website that is not well-maintained or does not offer any value to its visitors. When I say website does  not add value, I mean the business model does not add value.  We are ready to take a contract from a pizza guy who is delivering 100 pizzas a day in some city and wants to grow his business. Even if he doesn’t have a website, we will take the project and  help them improve. But it is difficult for us to promote a website that does not add any value or client is not ready to invest enough to create value addition sections on the website. If a person is ready to invest money in creating value- added web services then we are for it. We will contribute with ideas, we will help you find the right companies to develop apps.
2. Do they expect the magical touch? Often some clients  have short- term goals like building links, ranking for one keyword etc. We are a web marketing company helping the clients improve their web presence and web usability for every visitor (make it talkable and usable). We are not a spammy SEO company which will get links from all isolated corners of the web to get short- term ranking. We think for the future and we don’t mean business only.
3. Expectation Vs Money: Unfortunately the client who pays $100 per month and the one who pays $10,000 per month has similar expectations: Better Ranking, Better Traffic, Better Sales. With $100 it is  difficult for us to invest enough resources to make that happen. We charge you on the basis of services we provide and the expenses we would spend on the human resources to get the job done.

How do we decide the budget

We decide the budget using the following parameters:

1. How fast do you need results : Some clients want results faster. In such cases  we  put more resources at higher cost.
2. Industry Competition: For certain keywords, businesses will have more competition than others. We charge as per the competition. For instance, a person who wants his website to rank for “hotel in Kolkata” will be charged lesser than the one who wants to rank for “Hotel in India”.
3. Current standing of the website: If the website is already well-established then we can achieve good results by giving it the right direction.
4. Internal team strength: If the client has an internal team to offer quality content and website support then we can focus on other areas. For some clients, we do website designing, content writing and other required things to make the P(roduct) more talkable.

We offer all the possible help so that our acquaintances can create amazing websites and web presence. We have helped web site development companies develop their and their clients’ websites for the initial months at a very low cost. This has helped them grow and compete at a global level. We are good friends as well competitors (as I said, we think  for long- term and we don’t mean business only, we value the relationships).

We got privilege to test it’s early alpha test and I was very impressed by the first preview of Buzzom Desktop’s interface and the bulk of its features. Before going into my thoughts about writing this blog post, however, I should get some of the many details about Buzzom Desktop on the table, especially since it’s been10 days since the launch.

Buzzom Desktop has many cool features which separates it from other Twitter clients here are few of them which I liked most.

Hide and Groups – The use of Twitter has grown dramatically and if you have got multiple accounts then manageability become a real pain. one of the biggest challenge that people face using twitter is to keep up with their relevant tweets.  Buzzom Desktop allows you to access multiple accounts simultaneously and helps you to organize people you follow in various groups and accordingly you can check their tweets. Hiding users or unwanted tweets  without unfollowing them is a powerful feature to filter out your Twitter stream just like in Facebook feeds.

There are various default groups which gives you tweets right from various pros from their respective field like Social media, News, Sports, Technology and guess what you don’t need to follow them.

apart from this you can Drag-drop video and pictures to auto upload and tweet about them, Find news and people using keyword Search for tweets, location and biography.

Buzzom has got their own URL shortening service nxy.in that prepares great-looking short URLs for services like Twitter and we have also come to know that they are going to help it’s Buzzom Desktop users to monetize their tweets through using this service which we’ll cover later on.

We are witnessing biggest global revolution around us which is changing the game plan of organizations through out the world.

If you still think it’s a fad then go through this wonderful video presentation which might change your outlook about Social Media.

well who the hell is Dancing Matt??

Remember that dancing guy in Visa ad?

It is Matt from “where the hell is matt .com” who is beating Google’s Matt cutts and WP Matt

His 2008 visits (and the Dance)

Matt for Visa ad

Wonderful evening, great crowd, well organized, good food, good talks, good networking thats it, thats all about Kolkata bloggers meet 2009. If anyone dared to summarized the whole evening like this then either the person has been dragged in to this meet without self permission or is probably out of his mind. Damn, it was a powerful evening, full of energy, as if all were on steroids.

Since many have already covered the whole event and its sequence at http://webreps.in/, let me cover what one can learn from such meets (Except the facts that “Network > Net work > work” & “Whom you know is as important or more important than what you know“) and what I expect the next step to be.

PPT and video from Kolkata blogger meet 2009

(I am trying to upload the whole video, youtube did not work well, so trying on vimeo)

1. Presentation is also available at slideshare.net/ajinimc/
2. Follow me on twitter http://twitter.com/ajinimc
3. Facebook – http://www.facebook.com/web.marketing.expert ( I am there on orkut and almost all social media, do let me know the ones you prefer)

Background of Webreps

Not many may know how this webreps came to existence. I will give a lot of credit to Kamanashish (from what I know) for his burning desire and initial spark to organize such an event. If you think this happened in 12 days then probably you are hypnotized by the same guy. It happened over many many years. I remember the last bloggers meet arranged by Indibloggers, where Kamanashish shared the same desire of organizing bigger events in Kolkata. Years passed by but he kept his desire and hope of organizing one such event.

You got to congratulate yourself if you have great friends. And there came the whole Army of like minded, energetic, (and hell bachelors), who formed a team called webreps. Anirudh, Kamanashish, Saikat, Shimul and a bunch of others (Sorry if I missed someone), you know you did a good job, take pride in what you guys have achieved.

Kolkata became silicon valley on THAT DAY

I am not that optimistic to believe that “Kolkata can become Silicon valley in next 10 to 20 years” but still on THAT day, we saw the web silicon valley in making. Quoting from one of the great articles by Paul Graham on “how to be silicon valley”:

Could you reproduce Silicon Valley elsewhere, or is there something unique about it?

It wouldn’t be surprising if it were hard to reproduce in other countries, because you couldn’t reproduce it in most of the US either. What does it take to make a silicon valley even here?

What it takes is the right people. If you could get the right ten thousand people to move from Silicon Valley to Buffalo, Buffalo would become Silicon Valley.

That’s a striking departure from the past. Up till a couple decades ago, geography was destiny for cities. All great cities were located on waterways, because cities made money by trade, and water was the only economical way to ship.

Now you could make a great city anywhere, if you could get the right people to move there. So the question of how to make a silicon valley becomes: who are the right people, and how do you get them to move?

Two Types

I think you only need two kinds of people to create a technology hub: rich people and nerds. They’re the limiting reagents in the reaction that produces startups, because they’re the only ones present when startups get started. Everyone else will move.

On THAT DAY, we saw the nerds (who can be better nerds than bloggers, who still spend hours and hours on studies to excel) and RICH guys (Thanks to Abhishek Rungta). On behalf of the whole Kolkata blogger community please accept our thanks. Once SFC starts making money, we will surely jump into the pool to encourage such activities. Abhishek, you have all our blessings (I found him as a great human being, it was really nice talking to him. I was happy to see web company CEOs representing their companies and India on the global map, do let us know if we can be of any help).

Continuing with the history, when the geeks (Whole webreps team) met the Rich guy (Abhishek), they got even more encouraged and motivated to give it a go. The burning desire, the team support, finance & THEN THE REAL DIRTY work of arranging it. All happened and happened really well.

Lessons you can learn from Kolkata bloggers meet 2009, webreps

(as usual I will put up in points)

1. From history: One spark is enough for a fire. A good team of friends can make a lot of things happen. There is hard work involve. Once you dream, many more things will be added to it.
2. There is no age bar for blogging .
3. You should always be prepared with an elevator pitch. (Whats your elevator pitch for the next surprise meet)
4. From Abhishek’s presentation: How blogs can add to your top line. Never make a blog to earn money but to add value and the money will follow. (This sentence says a lot about web world. Did you know that when Google was created they were not sure of how to make money out of it? Twitter still doesn’t know how to make money out of it. It is about addressing a requirement and positioning your product there. There can be 1000s of ways to monetize it later)
5. From Vikas’s presentation: It was so so wonderful to listen to him after a long long time. He spoke about a new concept of priority access for Search engines. I too have some opinion about it and I will probably share it another blog post sometime later. It was great to have Vikas as a part of this meet.
6. From Arun Agarwal’s ppt: It was good. Reputation management helps and may be I will write a blog post about it. But it went a little too long I guess . According to me reputation management is all about getting to know what all is being said about you. It starts with having a unique name. In year 2003, I choosed AjiNIMC as nobody had it, so all the pages (over 13,000) that has AjiNIMC in it is relevant to me. Then comes the manageability, legal issues etc. It was great to hear a topic like reputation management on THAT day.
7. I missed Saptarshi’s presentation as was outside. I wanted to attend it. I have talked to many web marketing guys who claims to be experts. I like Saptarshi for the depth of knowledge and humility. Sorry buddy I missed your ppt.
8. About my presentation: Rajesh Rana is the guy who should get all the credit. He worked really hard to get this moving. As a policy at SFC, we wanted to do the best we could.

Where do I want to see these meets going

Getting more and more people involved and working towards social issues too. Like protesting against bandh’s, global warming etc as a unit. Even before thinking of a bigger event, I will think of improving smaller units (through web). Where we could discuss things on a regular basis. Cutting the cost for such meets by arranging it at someone’s house or office. I wish I had an office, I would have opened the office for it. We should meet every month and have a 5 hour meet.

Join us at http://groups.google.com/group/indian-blogosphere

http://groups.google.com/group/indian-blogosphere, we are planning to send one email per week with good blog posts by Indian bloggers and other related topics.

Other PPTs and Videos

(Country, population, date of check, % of total population)

1. People’s Republic of China[5] 1,332,190,000 August 4, 2009 19.66%
2. India 1,167,190,000 August 4, 2009 17.23%
3. United States 307,065,000 August 4, 2009 4.53%
4. Indonesia 230,781,846 August 2, 2009 3.41%
5. Brazil 191,642,000 August 4, 2009 2.83%
6. Pakistan 167,081,000 August 4, 2009 2.47%
7. Bangladesh 162,221,000 2.39%
8. Nigeria 154,729,000 2.28%
9. Russia 141,867,000 August 4, 2009 2.09%
10. Japan 127,580,000 May 1, 2009 1.88%

(Source: UN Estimate, clocks and few other sources.)

Now look at Facebook

Facebook announced it has crossed the 200 million active user mark (Some 3 months back). By Today, that number is somewhere around 240 million, perhaps even close to 250 million. If Facebook were a country, it would now have the 4th largest population in the world just below China, India and US.

Now we can claim that we dual citizenship, facebook and India … Soon it will cross US.

{ifsearch:search}
{ifcontent:content}
{placement}
{creative}
{keyword}

What does these dymanic insertion tags do for my Google adwrods?

(Thanks to Sarah of Google adwords for the great explanation)
The tags listed above are used for the destination URL (either at the ad creative-level, or the keyword-level, though we recommend just using it in the creative-level for scalability) and ad optimization (Only keyword tag). For description lines, use Keyword Insertion, which comes in the form {Keyword: ‘Default Text’}. I’ll give descriptions and examples for both types of insertions.

Dynamic Parameters for URLs for better tracking

Please note that much of the data these parameters track are already tracked and available in the AdWords Report Center and Google Analytics. However, you might want to use these parameters if you have
your own reporting method and want more control and visibility into the source of your traffic. We still use design our URLs for it.

Value Track – Search Vs Content

Value Track allows you to dynamically insert parameters into the string that will differentiate between ads shown in the Search or Content Network.
For example, {ifsearch:search}{ifcontent:content} will embed any variable into the string you choose that is place after the colon “:” when the ad shows on one of the two networks.

Site Targeting Placement

Add &site={placement} to your Destination URL to show which website an ad showed on.

Creative ID

Using &adused={creative} will put the creative ID of the ad that was shown in the URL.
NOTE: All Placeholder information is negotiable.
Example: instead of &site={placement} you could use &shown_on={placement}

With dynamic insertion you are free to enter anything like kwd={keyword} or k={keyword}. Dynamic insertion is only looking for the curly brace and inserting the value regardless of the placeholders.

Full URL Examples for dynamic insertion tags

http://www.seoforclients.com/classes/?target={Keyword}&type={ifsearch:search}{ifcontent:content}&site={placement}

Keyword Insertion in Ad

Keyword Insertion is used to replace text in your ad creative with the value of the keyword that was queried by the user. Keyword insertion must be in the form {Keyword: ‘Default Text’}, where ‘Default Text’ is what you want to appear in your ad if the keyword that would have replaced it is too long for the line.

Example:
Get Your {KeyWord:Alien T-shirt}
Huge selection of t-shirts. Great prices.
{Keyword:Alien T-shirts} in stock. Free shipping!
www.MyAlienTees.com

If someone searched on your keyword ‘Strange Tees,’ he will see:
Get Your Strange Tees
Huge selection of t-shirts. Great prices.
Strange Tees in stock. Free shipping!
www.MyAlienTees.com

If someone searched on you keyword ‘Super Extra Large Neon Green Alien T-Shirt,’ the keyword would cause the description to exceed the character limit and the ad will show the default text:
Get Your Alien T-shirt
Huge selection of t-shirts. Great prices.
Alien T-shirts in stock. Free shipping!
www.MyAlienTees.com

Please use this feature with discretion, this is not a replacement for a well-organized account with well-thought out keyword/ad pairings!

For a much more comprehensive tutorial on how to use Keyword
Insertion, visit http://adwords.google.com/support/bin/answer.py?answer=74996&hl=en_US

Whew! Hope that helps!

~AdWordsPro.Steph
(thanks Sarah for great tutorial)

www.camsonline.com

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Thank you,
SBI Mutual Fund

Hell, CAMS on line is sending me information related to my SBI mutual fund, CAMS online, didn’t they get any better name? You expect me to click on something like CAMS in the world of spams and viruses? Where is the name SBI in the domain name ….

What is I book a domain with sbimutualfunds.com?

I see that most of our Indian financial companies have many domains like statebankofindia.com, sbimf.com, onlinesbi.com, statebank.com, sbicard.com and God only knows what all … Now what if I book a domain like sbimutualfunds.com? How will your customer distinguish between a genuine sbi website and a fake one. So all the sbi related websites to be redirected to sbi.com … Proper use of subdomains can build trust among the customers like mf.sbi.com card.sbi.com …. when I see that the domain name is sbi.com, I am more open to accept the domain name.

Grow up Indian banking and investment industry, there is a lot to be done at security level. I will write a detailed one. I see HDFC doing a great job with online security.

Are you interested in learning about common online banking mistakes?

I have taught many about common online banking mistakes. If you are interested in knowing more about how you can avoid the common fraud traps, please leave a comment here and I will post you the document.

In India website needs to work very closely with the offline market as the real selling happens through offline market. There are many more examples why the typical (full-fledged) web based companies struggle in India. I want to buy an inverter, I will not buy from a website but certainly I will like to read about it on Internet and then buy it (after listening to the shop keeper). Now the job of the marketers are not to sell inverters through websites but to help the person understand how to buy inverters and why their company’s inverters can do a good job.

Also there can be videos (I still don’t see a lot of videos on Indian sites) where people can talk about inverters and various options. I am even not sure whether Inverter is what is required for my 5 computer enabled house, where I need to run all 5 computers uninterrupted all the times. I will be more than happy if the websites can provide me the information.

Now when it comes to web entrepreneurs in India, they need to understand that people won’t spend money on Internet unless they are assisted. I see a lot of people buying tickets from Indian Railyway site but I also see a lot more shops offering online booking for railway tickets and flight tickets. Isn’t this a good hint for Indian web marketers? They need to find their helping offline partners who can reach to the masses who are scared of using cards on Internet.

Virgin markets, better opportunities

Don’t look at the data alone but also look at the signals (the rate of change, change in behaviour, Gen Y taking the control and so on) … A company that starts small today can lead its segment tomorrow.

In short I refuse to accept the argument that India is not yet ready for Web Entrepreneurs.