Web marketing Courses for Beginners and professionals

Detailed PPT with voice

Available courses

(Note: All the classes will be taken by Aji (better known as AjiNIMC). Location will be decided based on the batch. We are making adjustments to make it easy for students.)

1. “My first baby website” (Very basic beginners) course – Rs 2,999 only (10 hours)
2. “My first web business campaign” (B-School special) course – Rs 2,999 only (10 hours)
3. Generalized Beginner’s web marketing course – Rs 12,000 (25-30 hours)
4. Professional web marketing course – Rs 24,000 (40 hours)
5. Other web specialization course – Rs 10,000 – Rs 20,000

This is Alok, I started my career with Great Media Technology and it was my pleasure that I started my career under the guidance of Aji. These days I am running my own SEO company Vats Info Solutions Pvt. Ltd. I am working on a few projects from Germany and a few from UK.

CEO, Vats Info Solutions Pvt. Ltd

This is currently applicable only for Kolkata, India. Some of the videos of the classes will be made online very soon.

“I have worked on web marketing for last 6 years. Handled all sections of web marketing including the most difficult technical issues. This is a great chance to learn web marketing with me. I have taught many 100s of my colleagues so far. Try me for a day and if you are not satisfied with my classes, full money back” – Aji

Enroll now by sending an email to [email protected], to be a part of the first batch of 20 to 30 students

Why you should learn web marketing

Web marketing is like computers, it can be applied to any industry. Some 3 reasons on why these classes are important for you (irrespective of what your profession is)

• Web marketing will extend your reach for any work. If you are a financial/it/any-field expert, you can create your own market through blogs, forum participation and other web activities.
• A lot of information is available on web. This course will give you a starting and then you can explore more and more about web and its reach.
• Read the document for more details.

I started my I.T career in July 2000. My learning curve has witnessed a steady increase.

I was lucky enough for having got a chance to associate with knowledgeable people like Aji who had been a great inspiration and very helpful. He is a great guide and a mentor too.
Vani Aul – Content Writer + SEO, elinkbuilders.com

“My first baby website” (Very basic beginners) course (Rs 2,999 only)

1. What is a domain name? How to choose the right domain name, talkable, purposeful, billboard friendly, phone friendly and some test. Domains I helped recently, TooManyBalls.BlogSpot.com, Almost9months.com …. (45 mins)
2. How to register one? How much will it cost? (Things you need to be careful with) (30 mins)
3. How does the web work? (Name resolving, Web servers and blah blah) – (30 mins)
4. How to get the hosting for your domain? (Free, less expensive, expensive .. everything covered) (45 mins)
5. Creating your first page on web – (30 mins)
6. How to get email hosting for free? Get 7 GB space for each personalized email with gmail + Best things to do with email management. Example: [email protected] – (45 mins)
7. How to learn basics for web and what it means: (1 hour)
   • HTML
   • CSS
   • JS
   • PHP
8. Some SMILEY FACTS of web, you will laugh at it but many GREAT MARKETING guys fail at it. (1 hour)
   • Why I recommend copying
   • Perfection is boring
   • And many more (ok 10 more) SMILEY FACTS that will help you throughout your professional life?
9. POWER of web (2 hrs)
   • Community
   • Recommendations (WHY AMAZON rocks)
   • Reach
   • Interactivity
   • And others ….
10. How to achieve some powerful tools for web: (1 hour)
    • Forum, Wiki, Blog, CMS, Chat
11. 10 important things about websites (1 hour)
    • Scanablity, simplicity, Jakobian trees, ….
12. What you should do next and Q&A (1+ hours)

“My first Web business campaign course” – BSchool special (Rs 2,999 only)

1. 5 powerful and success web campaigns in recent times (45 mins)
2. Few different ways one can use website (45 mins)
   • Sales tool, generating sales, generating traffic, developing community (different mix)
3. Very important things while using website as sales tool (30 mins)
4. How do you generate traffic to your website (1 hour)
   • Paid ads, organic, affiliate and other ways …
5. How do you improve sales – (45 mins)
   • Trust, call to action etc
6. Things that are different on website – (45 mins)
   • Web users reading behavior, multiple choices, SEM difference etc
7. Whipped cream and a cherry on the top (1 hour)
   • It’s not just the marketing that’s transformed but the entire organization.
8. A special note for born leaders and Entrepreneurs (30 mins)
9. Basic on domains, hosting (2 hrs)
10. POWER of web (2 hrs)
    • Community
    • Recommendations (WHY AMAZON rocks)
    • Reach
    • Interactivity
    • And others ….
11. How to achieve some powerful tools for web: (1 hour)
    • Forum, Wiki, Blog, CMS, Chat
12. What you should do next and Q&A (1+ hours)

Generalized Beginner’s web marketing course (Rs 12,000)

(Approximate course outline, will change it as per the group)

1. How Internet marketing is redefining marketing (1 hr)
2. Why each and every business needs to strengthen its web presence (brand)? (1 hr)
3. How businesses are different and why they require different web strategies? (1 hr)
4. Different strategies that can be used: (4 hrs)
   • Search Engine (Organic)
   • Search Engine (Paid, PPC)
   • Community building (Blogs, forums, wikis, Q&As, recommendations etc)
   • Affiliate marketing
   • Social Media marketing
   • Others
5. How to choose the right mix. (2 hrs)
6. What is Search Engine Optimization (SE Organic)? (10 hrs)
   • Why search engines are important?
   • How search engines rank your website?
   • What are the important factors for ranking?
   • Keyphrase analysis – Advance (Long tail)
   • Link building – Advance help
   • Ranking is dead
   • Penalties and filters
   • How to expertise SEO
7. How to use Google analytics (Various analyzers) to optimize user experience. (3 hrs)
8. PPC – The Beginners guide (3 hrs)
9. Q&A (2 hrs)
10. Others (3 hrs)

Professional web marketing course (Rs 24,000)

(Approximate course outline, will be changing it as per the requirement, hours are also estimations)

1. Understanding what is web marketing? Marketing is not promotions or pushing sales! (1 hr)
2. How to develop a website. Choosing the right language, scripts, architecture, making websites faster (HTTP Pipelining etc (3 hrs)
3. How to develop the right strategy for the website (3 hrs)
4. Advanced SEO – Search Engine Optimization (12 hrs)
   • Advanced Matrix based Keyphrase analysis
   • Keyphrase investment (including Long tail target)
   • Onpage optimizations (Detailed)
   • Clustering (how to check keyphrase to page assignments)
   • Signals over data
   • Off page factors
5. Link building (3 hrs)
   • How to value links (C Class IPs, Site value, page value, link position value etc)
   • How to build links
   • How to demand links
6. Content building (2 hrs)
   • Scanability
   • Interlinking
   • Miss oriented (User experience, sales oriented etc)
   • Content designing as whole
7. Advanced tracking (3 hrs) (Custom Filters, Ecommerce etc)
   • How to go daily indepth analysis in less than an hour
   • How to automate mistakes
   • Understand how to use bounce rates
   • A lot more
8. Conversion improvements (2 hrs)
   • Building trust
   • Call for actions
   • What make people buy on the page
   • Landing page for PPC
9. Community building (4 hrs)
   • Using forums, blogs, wikis etc
   • What make people participate?
   • How to mix commercial and non-commercial sections?
10. Connecting the topics together and Q&A (3 hrs)
11. Others – (including personal one to one professional guidance) (4 hrs)

Exam and Certificate:(Rs 500 per attempt)

Everyone attending the class will get a certificate of attendance (Which will available online at SEOforClients.com for verification). There will be an exam at the end of the course, people passing the exam will be given a certificate of excellence for the specified course. Your certificate will be made available on web so that you can use it for your professional advantage. Exams will force you to expertise the topics covered in the course. You can take the exam after every 2 months to increase your score.

Book your seat now

• It’s your guide to in-depth study, you won’t regret.
• Need to submit Rs 60% of the total fee in advance to book for the class. Contact me for details:

Jobs

• Trust me, there are many companies that need good web marketing guys. If you are good, I might personally recommend you on the website or even ask some of my friends to recruit you. (no guarantees but certainly all possible guidance and help)

Specialization course on its way (Rs 10,000 – Rs 20,000)

There is a requirement for specialized courses as well. I am working out with some of my friends, who are specialized on specific topics. Probable courses are:

1. PHP programing (15 hrs, rest self work-outs)
2. Building a strong website with PHP and open source apps (15 hrs, understanding of PHP is a must)
3. Website tracking and conversion (15 hrs)
4. SEO (15 hrs)
5. PPC (15 hrs)
6. Web Content writing and content designing (15 hrs)
7. How to speed up your website (15 hrs, knowledge of a programing language and Database is needed)
8. Database optimization for large websites (15 hrs)